welcome to Well Red
PR for music and media
Well Red Music & Media is a boutique agency that specialises in communications for the music and media sectors. Whilst based in the UK, Well Red’s clients stretch from the Oh Yeah Centre in Belfast and BPI in London to Music Canada and the Country Music Association Nashville.
Well Red provides communications and PR support for music, media and IP-rich businesses, organisations and charities.
Communications and PR
Our communications and PR support is far-reaching and includes the review and development of existing communications strategies, management of media relations across broadcast, print, and online media in the UK and internationally, the creation of profile-raising consumer or corporate PR strategies and the promotion of events or initiatives.
For those music and media companies, organisations or charities that do not have the time to focus on content creation for social media, we can assist with drafting blogs, press releases, features and news stories. We are also experienced in advising on copy and design for creating or improving corporate and consumer websites.
Radio and TV Commentary
Drawing on our network of experts across the creative sector, we can provide spokespeople for media commentary on topical music and media issues.
Well Red Associate Network
Working with partners across the creative industries, Well Red is able to offer a comprehensive service covering digital PR, artist publicity, copywriting, policy work, and event management. This approach gives clients the flexibility to pick and choose the services they need whilst working directly and effectively with experts in their field.
Well Red was founded in April 2015 by former BPI executive, Lynne McDowell.
Lynne is a public relations professional with significant experience in corporate communications within the UK’s leading music, entertainment and technology sectors. She is an active spokeswoman for the creative sector, coached and media-trained by TV personality Nicki Chapman.
She started her career as a political advisor in the European Parliament and, following her time in Brussels, Lynne moved to London to pursue a career in the music industry. In 2009, she undertook a role focusing on communications and public affairs at the BPI – the UK trade association for British major and independent record companies and organisers of The BRIT Awards.
In addition to Well Red, Lynne is passionate about live music and is the Managing Director of the Cato Academy – the only centre in the world that trains future generations of tour managers, production managers, backline techs and live sound engineers. The “Roadie School” was created by Glen Rowe, Tour Director for the award-winning English rock band Muse.
Originally from Northern Ireland, she is an advocate for all-things music in Northern Ireland and is a Board Member of Belfast’s Oh Yeah Music Centre where Snow Patrol’s Gary Lightbody is Co-Founder and Honorary President.
Lynne is also a keen country music fan and is presents a weekly show on Keep It Country TV (Sky 389/Freesat 516).
Music Canada had the opportunity to work with Well Red in preparation for the launch of our global study on music cities. Lynne quickly honed in on the most important messages, developing communications which expertly guided us to a successful launch. I have observed Lynne’s work for many years and am always impressed by her positive attitude, strong work ethic and sound knowledge of communications and public policy issues.
Lynne was great in supporting the inaugural FastForward music conference and helping to propel the idea. She also rolled her sleeves up when our sister company needed some last minute PR support, landing interviews with BBC's Today Programme, BBC World Service and 5 Live as well as trade press.
We have worked with Lynne McDowell of Well Red on a number of key music industry projects such as our Global Music Report. I have been extremely impressed by her professionalism, expert knowledge and can-do attitude. Her hard work made a tremendous contribution to the success of these initiatives.
If PR was a category at crufts then Lynne McDowell would win "best b*tch". Lynne is the best in breed and purely outstanding. She can brainstorm better than anyone and she has the heart of gold that makes everything she does feel personal.